Read the passage below and summarize it in one sentence using 5 to 75 words (30 to 35 words). You have 10 minutes to summarize each passage. Your response will be judged on the quality of your writing and on how well your response presents the key points in the passage. Write your response in the comment section.
PTE Writing Summarize Written Text Practice Sample-
A. Customers worldwide are busy “following” celebrities and brands on social media and simultaneously building their own “following.” They are seeking experiences and products that reflect the personal brand they promote on social media. This manifested initially in the travel and tourism sector. Resorts have focused on being “Instagrammable,” with Condé Nast now aggregating data on geotags and hashtags to inform their reviews. Hotel guests, particularly Millennials, value how their trips are perceived on social media as much as the actual quality of the real experience.
This is now also playing out in retail. Customers want authentic, sharable experiences to further their personal brand. Retailers that can consistently deliver these moments will likely grow a fiercely loyal customer base.
B. In the world’s leading countries, there is an increasing aversion to freer trade and cross-border migration. Those workers that have suffered job losses and stagnant wages often blame imports and immigrants, rather than technology and imbalances in labor markets. For retailers this is worrisome. They and their customers benefit from expanded and freer trade which reduces prices and boosts real consumer spending power. Moreover, restrictions on trade tend to slow economic growth, another important driver of retail success.
Rich countries often benefit from immigration which boosts the labor supply, increases entrepreneurship, and by reducing the average age of the population helps to alleviate demographic imbalances that would otherwise require higher taxes. The outcome of elections in the coming year will reveal the degree to which the backlash against globalization proceeds